{"product_id":"the-dusty-upf-50-flat-bill-hat","title":"The Dusty UPF 50+ Flat Bill Hat","description":"\u003cp\u003eSome hats are built for the outfit.\u003c\/p\u003e\n\u003cp\u003eThis one is built for the \u003cstrong\u003ewhole damn day outside.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eDusty UPF 50+ Flat Bill Hat\u003c\/strong\u003e combines classic outdoor styling with real sun-protection performance in a hat made for trail days, lake weekends, fishing trips, road trips, off-road events, camp mornings, and every adventure that starts with:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e“We probably won’t be gone that long.”\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSure.\u003c\/p\u003e\n\u003cp\u003eMade from an \u003cstrong\u003e85% cotton \/ 15% nylon performance-cotton blend\u003c\/strong\u003e, this five-panel flat bill brings together \u003cstrong\u003eUPF 50+ protection\u003c\/strong\u003e, a soft-structured crown, reinforced flip-down mesh support, a Hi-Pro profile, vintage-inspired braid detail, and an adjustable snapback closure.\u003c\/p\u003e\n\u003cp\u003eIt has the natural look and feel of cotton.\u003c\/p\u003e\n\u003cp\u003eThe added utility of performance-minded construction.\u003c\/p\u003e\n\u003cp\u003eAnd enough old-school Dusty character to look right at home whether you’re standing beside a trail rig, casting from the boat, or drinking coffee somewhere you definitely didn’t plan on being that morning.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerformance without looking overly technical.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExactly where we like to live.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eBuilt for the Long Days\u003c\/h2\u003e\n\u003cp\u003eThere’s one problem with having a good time outside:\u003c\/p\u003e\n\u003cp\u003eYou usually stay longer than expected.\u003c\/p\u003e\n\u003cp\u003eQuick trail run?\u003c\/p\u003e\n\u003cp\u003eAll day.\u003c\/p\u003e\n\u003cp\u003eCouple casts?\u003c\/p\u003e\n\u003cp\u003eSunset.\u003c\/p\u003e\n\u003cp\u003eCoffee drive?\u003c\/p\u003e\n\u003cp\u003eSomehow you’re in another county.\u003c\/p\u003e\n\u003cp\u003e“Just going to set up camp”?\u003c\/p\u003e\n\u003cp\u003eNow you’ve been outside for six hours and nobody has eaten lunch.\u003c\/p\u003e\n\u003cp\u003eThe Dusty UPF 50+ Flat Bill Hat is designed for exactly those days.\u003c\/p\u003e\n\u003cp\u003eBecause our approach to performance gear is pretty simple:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuild stuff that helps you stay outside longer.\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003ePerformance Cotton Hits Different\u003c\/h2\u003e\n\u003cp\u003eTechnical gear is great.\u003c\/p\u003e\n\u003cp\u003eTechnical gear that screams:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e“I am currently participating in an outdoor activity!”\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNot always necessary.\u003c\/p\u003e\n\u003cp\u003eThat’s why we love this \u003cstrong\u003e85% cotton \/ 15% nylon performance-cotton blend.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt keeps more of the familiar look and feel you expect from a classic cotton hat while adding nylon into the construction for a more performance-minded foundation.\u003c\/p\u003e\n\u003cp\u003eThat means this hat feels completely natural around:\u003c\/p\u003e\n\u003cp\u003eCamp.\u003c\/p\u003e\n\u003cp\u003eThe lake.\u003c\/p\u003e\n\u003cp\u003eThe trail.\u003c\/p\u003e\n\u003cp\u003eThe garage.\u003c\/p\u003e\n\u003cp\u003eThe brewery.\u003c\/p\u003e\n\u003cp\u003eThe coffee shop.\u003c\/p\u003e\n\u003cp\u003eOr wherever you end up once the adventure technically ends but nobody is ready to go home.\u003c\/p\u003e\n\u003cp\u003eIt doesn’t look like specialized equipment.\u003c\/p\u003e\n\u003cp\u003eIt just performs better than your average everyday cap.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eUPF 50+ Because the Sun Is Relentless\u003c\/h2\u003e\n\u003cp\u003eWe love sunshine.\u003c\/p\u003e\n\u003cp\u003eWe simply prefer experiencing it without getting absolutely roasted.\u003c\/p\u003e\n\u003cp\u003eThe Dusty Flat Bill Hat carries a \u003cstrong\u003eUPF 50+ rating\u003c\/strong\u003e, giving the fabric a high level of UV protection through the areas it covers.\u003c\/p\u003e\n\u003cp\u003eThat makes it an easy addition to the Dusty sun-protection system:\u003c\/p\u003e\n\u003cp\u003eUPF shirt.\u003c\/p\u003e\n\u003cp\u003eUPF hat.\u003c\/p\u003e\n\u003cp\u003eSunscreen.\u003c\/p\u003e\n\u003cp\u003eWater.\u003c\/p\u003e\n\u003cp\u003eThen go do your thing.\u003c\/p\u003e\n\u003cp\u003eImportant distinction:\u003c\/p\u003e\n\u003cp\u003eThe hat protects the areas covered or shaded by it.\u003c\/p\u003e\n\u003cp\u003eIt does not magically extend an invisible force field over your ears, neck, or face.\u003c\/p\u003e\n\u003cp\u003eWe checked.\u003c\/p\u003e\n\u003cp\u003eSo use sunscreen on exposed skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStay Dusty, not crispy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Dusty Gear Company ","offers":[{"title":"Cardinal\/ White \/ ONE SIZE","offer_id":52303412363554,"sku":"19g61msngf96i","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Charcoal\/ White \/ ONE SIZE","offer_id":52303412396322,"sku":"19g61msngf96j","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Dusty Blue\/ White \/ ONE SIZE","offer_id":52303412429090,"sku":"19g61msngf96k","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Dusty Red\/ White \/ ONE SIZE","offer_id":52303412461858,"sku":"19g61msngf96l","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Midnight Navy\/ White \/ ONE SIZE","offer_id":52303412494626,"sku":"19g61msngf96m","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Navy\/ White \/ ONE 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